JP Forensics is a mobile app that enables anti-counterfeiting and opens a digital dialog between Brand Owners, Enforcement, and Consumers. Our Patented Technology imperceptibly embeds data into digital content. Data can be retrieved simply by pointing the mobile device at an image. The user is provided immediate feedback if their product is authentic, or if it is potentially a counterfeit item. Rich content, from videos to web links to text are instantly returned and displayed on the device. Potential counterfeit products can be reported.